PITCH DECK ASSETS

Ready for the deck.

Locked logo, palette, key stats, and positioning copy — all formatted for drop-in use in investor materials. Right-click any logo or copy any block to use directly.

Logo Files

The mark, ready for any context.

LIABL

Documents that adapt

Full lockup · Light background

For light surfaces, the standard usage. Tagline shown at lg size only.

LIABL

Documents that adapt

Full lockup · Dark background

For dark surfaces. Wordmark color flips to white, mark colors unchanged.

Mark only · 52px

For favicons, app icons, social profile images, and very small spaces.

Mark only · On dark

The mark itself is full-color on both light and dark surfaces.

Usage rules

Clear space: Maintain a clear space around the logo equal to the height of the L spine in the mark.
Minimum size: Full lockup minimum 80px wide. Mark only minimum 16px.
Never: Rotate, recolor, stretch, or apply effects (shadow, gradient, glow) to the mark. Never separate the wordmark from the mark in lockup contexts.
Tagline: Only appears with the lg size lockup. Smaller sizes omit it for clarity.

Color Palette

One-page reference.

Indigo

#4B2ACF

Primary

Orange

#EA580C

Accent

Forest

#15803D

Verified · Signed only

Slate

#334155

Structural

Surface

#F7F6F2

Background

Ink

#0D0E12

Text

Positioning Statement

Copy-ready for the deck.

The AI-native positioning

LIABL is the first AI-native document intelligence platform for the activity industry. While legacy competitors built digital versions of paper forms in 2010 and 2014, LIABL was architected from the ground up as intelligence infrastructure. Every signature is a data event. Every answer is a risk signal. Every returning participant is a node in a verified identity graph that compounds with every signing event across every operator. At 5,000 operators, 68% of participants arrive already recognized — recognition that cannot be replicated by adding AI features to a legacy tool.

Short version · 1 line

The first AI-native document intelligence platform for the activity industry.

Medium version · 2 sentences

Legacy waiver tools were built in 2010 as digital paper forms. LIABL is AI-native from the ground up — adaptive documents, real-time risk intelligence, and a participant identity graph that compounds with every signature.

Tagline

Documents that adapt.

Key Stats

Numbers for slides.

< 2 min

First-time participant signing

~15 sec

Returning participant via LIABL Pass

68%

Cross-operator recognition at 5K operators

$3,366

Average operator labor recovered per year

8–15%

Insurance premium reduction for LIABL operators

$4.2M

Average recreational liability settlement avoided

Tagline Usage

Where it lives, how to use it.

Context

Usage

Format

Logo lockup

“Documents that adapt.”

Sentence case · period included

Hero / hero variant

“Your waiver shouldn't be a form. It should be thinking.”

Full headline · echoes tagline philosophy

Subtitle / support

“The first AI-native document intelligence platform for the activity industry.”

Positioning statement · plain text

Pitch Deck Outline

A recommended slide order.

Title

LIABL · Documents that adapt. · The first AI-native document intelligence platform for the activity industry.

The category

Liability waivers in the activity industry — $887B outdoor recreation economy, 24% growth, no AI-native player.

The legacy problem

Smartwaiver (2010) and Wherewolf (2014) are digital versions of paper forms. Static templates, no intelligence, no network.

The architectural shift

LIABL is AI-native from the ground up — adaptive documents, real-time risk intelligence, participant identity graph.

How it works

3 steps: operator configures activity → participant scans and signs → waiver appears in dashboard with risk score.

The product

Live adaptive demo. Risk profile in real time. Network effect simulator.

Three segments

Independent operators, enterprise multi-location, booking platform partners. Same platform, different value.

The network thesis

At 5,000 operators, 68% of participants arrive already recognized. The moat compounds.

Business case

$3,366/yr labor recovered per operator. 8-15% insurance premium reduction. Pays for itself in 30 days.

Pricing

Core $49 · Connected $149 · Intelligence $349. Feature-based, unlimited participants, overage flexibility.

Go-to-market

Direct operators (Segment A), enterprise sales (Segment B), platform partnerships (Segment C — FareHarbor, etc.).

The team

[Your team here]

The ask

[Funding amount, milestones, runway]

The window: legacy tools have 20 years of inertia, but no AI architecture. We build the moat now.